About us

Kedma has a strong Management Team with a successful investment and operations track record

Kedma has a strong Management Team with a successful investment and operations track record


We founded Kedma in 2006. Until then, each one of us had been engaged in various types of businesses, both in and outside Israel, for over a decade. Our backgrounds are diverse – we come from operations, finance, consulting, accounting, law and venture – but we share a common passion: to find promising Israeli mid-market companies and help them successfully grow their business.


Kedma’s Management Team has a successful investment and operations track record. We come from diverse backgrounds, enjoy distinctive strengths and each of us has his unique perspective on business. Yet we share a passion for what we do, the companies in which we invest and the people with whom we partner. We have been working together since 2006 to design, develop and implement new value-creating strategies for our companies. Our ability to work together as a team is what defines us, and what has made Kedma the fund of choice for different companies across diverse sectors.

  • Uri Einan Founding Partner

    Uri excels in working closely with CEOs and management teams post investment. His focus on fact based and a systematic approach to management, combined with his strong people skills, helps management teams improve their performance and reach their targets.Uri serves as Chairman of Ace and C-Data as well as being a board member in Gil Car and Continuity. Previously Uri served as Vice Chairman of Femi Premium, Chairman of Danel and Qualitest and he co-led our investments in Brand Industries, and Marina. Prior to founding Kedma Uri was with McKinsey and Co., ... more details where he led teams in various advisory projects, in the areas of operations, mergers and acquisitions, sales and marketing and strategy. Prior to McKinsey, Uri was an accountant at Deloitte Israel’s office, where he headed the corporate finance division. Uri received an LL.B. (Magna Cum Laude) and a B.A. in Accounting (Magna Cum Laude) from the Tel Aviv University as well as an M.B.A (Magna Cum Laude) from INSEAD.

    “May we have the power to change what we can and the wisdom to know what it is”

  • Gilad Shavit Founding Partner

    Gilad's talent lies in seeing the “bigger picture” without losing sight of the important details. Gilad’s extensive operational and financial experience, gained during his tenure in senior positions with some of Israel’s largest companies, helps our portfolio companies take the next step in their growth process. Gilad serves as the Chairman of Gil Car, as well as being a board member in S.AL, Iskoor , ACE, C-Data , and Carmel Wineries. Prior to this Gilad co-led our investments in FIS, Danel, and Qualitest. ... more details Prior to founding Kedma, Gilad was Deputy CEO at the Israel Corporation, a leading Israeli conglomerate, where he had direct responsibility for M&A activities both in Israel and abroad. Gilad was also a Board member at Israel Corp companies such as Israel Chemicals, ORL and Zim. Prior to that Gilad was VP of Economics and Strategy and a Member of the Executive Management at Bezeq, Israel's telecommunications service provider. Gilad received his B.A. in Economics from Tel Aviv University. He has completed an Executive program at the INSEAD Business School and holds an M.B.A. in Finance from Tel Aviv University.

    “We don't invest in trends; we invest in people”

  • Gilead Halevy Founding Partner

    Gilead brings to Kedma his experience in complex cross-border transactions, deal-making and negotiations. Gilead’s instinct for business development together with his vast knowledge of growth oriented strategies help our companies reach their full potential.Gilead serves as Chairman of Iskoor Metals and Steels, Brand Industries, Carmel Wineries and Continuity Software, and is a board member of S.AL. Prior to this he co-led Kedma’s investments in Marina, and FIS. Prior to founding Kedma, Gilead was a Director ... more details at Giza Venture Capital, where he led investments in communications and information technology companies, and directed Giza's European business activities. Prior to Giza, Gilead was a corporate and securities lawyer working in leading practices in Israel and abroad. Gilead holds an LL.B. (Magna Cum Laude) and a B.A. in Humanities (Interdisciplinary Program for Exceptional Students), both from the Hebrew University of Jerusalem.

    “Aim high, see far”

  • Tal Gerera Partner

    Tal's knowledge and experience in valuating and business models makes her uniquely suited to dealing with Kedma's investment analysis as well as the management of our portfolio companies. Tal serves as a board member in ACE and C-data.Prior to joining Kedma, Tal was a manager in Ernst&Young Transaction Advisory Services department, working with private and public companies in Israel. ... more details Tal holds a BA in Economics and Accounting (Magna Cum Laude), and an M.Sc. in Finance (Magna Cum Laude), both from the Tel Aviv University.

    “Logic will get you from A to B. Imagination will take you everywhere”

  • Nir Sarfati Partner

    Nir's background in economics, accounting and law, together with his vast work experience as a senior strategy consultant and auditor at KPMG, his understanding in financial management as a former budget officer (Captain) in the IDF, and his knowledge and experience in corporate and securities law from his work in GKH, makes him an expert in dealing ... more details with Kedma's investment analysis and the management of our portfolio companies. Nir holds a B.A in Economics (Magna Cum Laude), an LL.B. (Magna Cum Laude), and a BA in Accounting (Magna Cum Laude) all from the Hebrew University of Jerusalem. In addition, Nir is also a licensed CPA (Israel) and a Licensed Lawyer (Israel).Nir serves as a board member in Iskoor.

    “Talent wins games, but teamwork and intelligence win championships”

  • Roy David Partner

    Roy brings to Kedma over 20 years of cross border M&A expertise adding strategic insight and deal making skills to ensure successful transactions. His extensive network enhances the fund’s sourcing capabilities, and his deep understanding of sell side processes serves as an important asset in exiting the fund’s portfolio companies and maximizing returns. Roy serves as a board member of A.A. Politiv, and Shikin & Binui. Prior to joining Kedma, Roy was a founding partner at Guez Partners, an M&A boutique, and head of Investment banking at Poalim Capital Markets, the Investment banking arm of Israel’s largest bank. Roy began his professional career as a corporate attorney at Davis Polk & Wardwell in NY. Roy received his LL.B. from The College of management school of law (first in class), and a LL.M from Columbia University where he as a Kent Scholar (highest honors).

    “by saying “NO” you can concentrate on what’s really important”

  • Ben Schwartz Senior Associate

    Prior to joining Kedma, Ben worked as an Associate at Jerusalem Venture Partners (JVP), a prominent Israeli VC fund. At JVP Ben was responsible for Deal Sourcing, Investment Analysis, Deal Execution and Portfolio Management. Ben was also a Board Member on behalf of JVP at GamEffective. Prior to JVP Ben worked as a consultant at KPMG’s Transaction Advisory Services division, working with public and private companies from various industries. Ben holds an LL.B and a B.A in Accounting, both from the Hebrew University in Jerusalem, and is a licensed CPA (Israel).

    "A sound investment decision is the conclusion of a valid investment argument"

  • Bar Masuri Analyst

    Bar’s background and experience in providing services for across all stages of the M&A cycle, with focus on preforming financial due diligence, deal structuring, SPA support and M&A advisory makes him highly suitable for dealing with Kedma’s investment analysis. Prior to joining Kedma, Bar was a Manager in Deloitte Transaction Advisory Services Department working with public and private companies from various industries. Bar holds B.A in Accounting from the College of Management and MBA in Technology, Entrepreneurship, and Innovation from Tel Aviv University.

    ”An investment in knowledge pays the best interest”

  • Barak Apelbaum Controller

    Barak's knowledge and experience on financial and strategic aspects related to ongoing core business activities and future growth makes him highly suitable for Kedma’s team. Prior to joining Kedma Barak was Director of Finance and member of the senior management in a leading technology company on the Automotive industry. Former to that Barak was a Manager in Deloitte Strategy consulting and Audit departments, working with private and public companies from various industries. Barak holds a BA in Accounting and Information systems (Cum Laude) from the JCT in Jerusalem and he is a licensed CPA (Israel).

    “Inspiration exists, but it has to find you working”


We are highly involved with our companies. Investing in mid-market businesses which are poised for growth is not a task one can handle by sitting in boardrooms only. Supporting our management teams, planning the future development path, implementing strategies and being intimately involved in all aspects of the companies in which we are investing is a daily effort. We consider our various stakeholders, management teams, shareholders and companies our partners and work hand in hand with them to create the best environment for our companies’ growth. Every day we challenge ourselves to improve our current companies and seek new exciting opportunities where we can be of value. The Kedma Team